AFRO STITCH & TEX Promotion Campaign
The enormous campaign to promote AFRO STITCH & TEX exhibition cuts through current African textile industries marketing challenges. The theme of this campaign is to turn the show into “The Ultimate Continental Forum for textile technologies sourcing “; in other words, the primary goal is to make this event the ultimate meeting place for on-site contracting decisions where all the ranges and prices are available under one roof for buyers and sellers.
A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press-conferences will be launched to promote the event all through the African continent.
AFRO STITCH & TEX will be promoted to professional visitors through the following means:
Special Feature – The Buyers and Matchmaking Program
AFRO STITCH & TEX is proud to be the first and only trade fair of its kind in the African continent hosting and targeting directly quality VIP buyers from all over Africa.
In addition to attracting interested trade visitors from Egypt and Africa, the organizers of AFRO STITCH & TEX appointed a number of international professional consultants, who are responsible for identifying and matchmaking the African continent’s buyers with AFRO STITCH & TEX exhibitors.
AFRO STITCH & TEX will feature as well a professional factory owners’ buyers program running in parallel with official trade missions through Syndicates, textile associations and Chambers of Commerce in Africa.